Business Impact Stories
Business Impact
✔ Investor MIS closed within 5 working days every month
✔ Reliable MRR & ARR reporting for management and investors
✔ Improved short-term cash flow predictability
✔ Product-wise profitability enabled better resource allocation
Our Approach
Accuraneeti redesigned the revenue recognition framework to align financial reporting with subscription economics. We implemented recurring revenue schedules, established MRR and ARR reporting, built product-wise payroll allocation models, and introduced rolling cash flow forecasts with a structured review of working capital movements every month.
Challenge
A fast-growing B2B SaaS company tracked revenue purely based on invoices. While accounting was accurate, leadership lacked visibility into critical SaaS metrics such as Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), customer renewals and revenue trends. Monthly investor reporting was slow, and cash flow planning remained largely reactive.
1
SaaS | Building a Finance Function Investors Could Trust
Business Impact
✔ Identified the precise working capital gap
✔ Successfully raised ₹5 Crore Venture Debt
✔ Improved liquidity planning
✔ Enabled uninterrupted business growth
Our Approach
We developed detailed cash flow budgets and rolling forecasts to identify the exact timing and magnitude of funding requirements. Based on these insights, we supported the company through the entire debt fundraising process—from financial modelling and lender discussions to documentation and closure.
Challenge
Despite strong sales growth, the business frequently faced cash shortages. Inventory purchases, marketing spends and operating expenses were growing faster than available liquidity, limiting expansion.
2
D2C Brand | Solving the Working Capital Puzzle
Business Impact
✔ Negotiated approximately 20% higher valuation
✔ Structured the transaction to generate approximately ₹4.6 Crore in tax savings
✔ Helped maximise shareholder value beyond the headline purchase price
Our Approach
Accuraneeti represented the sellers through commercial negotiations while simultaneously designing an efficient tax structure for the transaction. We worked alongside legal and financial stakeholders to optimise both valuation and tax outcomes.
Challenge
The founders were evaluating a strategic acquisition but wanted to maximise both enterprise value and post-tax proceeds. Negotiations and transaction structuring would significantly influence the final outcome.
3
D2C Retail | Unlocking More Value from an Exit
Business Impact
✔ Identified the most profitable products across online and offline channels
✔ Improved marketing ROI through better allocation of budgets
✔ Increased operating profitability by approximately 20% over the next two quarters
✔ Established a repeatable framework for commercial decision-making
Our Approach
We developed product-wise profitability dashboards, channel-wise margin analysis, and marketing ROI frameworks. By combining sales, cost and marketing data, management could clearly identify high-performing products and eliminate low-return spending.
Challenge
The management team lacked visibility into which products truly generated profits. Marketing decisions were based largely on revenue rather than contribution margins, making it difficult to optimise investments across online and offline channels.